When: July 27 and 28, 2019

Where: Essex County Road 50, from Malden Centre to Kingsville

A weekend event created from a partnership between businesses and organizations to promote tourism on Essex County Road 50 along the shore of Lake Erie south of Harrow, Ontario.

Spend the day reliving that drive along the Lake Road that you may have experienced in your life. Stop by one of the many businesses to sample the local foods, taste the local wine or check out the shops. It is the perfect event for all ages.

Participants offer a variety of unique activities to showcase their businesses. The variety of businesses include: farmers, wineries, road side vegetable stands, restaurants, bed and breakfast hoteliers, outdoor recreation (golf, conservation areas, beaches, harbour/marina), artists, authors, and small business owners.

We encourage you to visit as many locations as possible. At any participating location pick up an Explore The Shore brochure which contains a listing of all businesses’ activities as well as the grand prize passport!  To be eligible to win the grand prize, have any 5 businesses stamp or initial on their respective spot on the passport and drop the passport into the grand prize box.

We hope to encourage new visitors and repeat guests to visit businesses and organizations along County Road 50!